Google is making a lot of money by advertising on its video streaming platform YouTube. But according to Google’s plan, the long-term benefits of YouTube are different. Google aims to step into the field of e-commerce from YouTube.
According to a Bloomberg report, Google plans to use YouTube for the purpose of selling various products directly to customers.
There are still countless videos of various products on YouTube. Whether it’s a toy or electronics and rags or cosmetics. In the future, Google plans to develop YouTube as an e-commerce site so that all of these items can be purchased through YouTube.
YouTubers now provide links to Amazon or other similar e-commerce sites to purchase items featured in the video. But if Google’s plan materializes, in the future, it will be possible to buy goods directly from YouTube without having to go to another site.
According to a Bloomberg report, sources close to Google said that YouTube’s videos were being developed as a catalog and that YouTube was being converted so that users could purchase the goods directly online. Google is also testing its ability to integrate Shopify with YouTube in order to sell goods through YouTube. ‘
YouTube has already revealed that such features are being tested on some YouTube channels.
Google still has a platform called Google Shopping. This is a compiled list of major retail stores. Google will also use its Google Shopping to turn YouTube into a shopping platform.
It is not difficult for Google to make a leap in the field of e-commerce from YouTube. Because the regular viewers of YouTube, which has millions of daily users, will turn into a large number of its subscribers.
Videos of unboxing new items are still very popular on YouTube.